Places are called holy because of people decisions. The holy places become symbols for future generations and they assume greater or lesser importance depending upon stories. The stories and the legends that develop around holy places change the places from just places to symbols.
When the symbols become associated with national identity or with religious identification, they can be overly important. A place is a place. It might be beautiful from natural sources or from human artistry, but it is still just a place. No more holy than the places nearby.
(This post is dedicated to my son Matan, who understood this wisdom from a young age.)